SAMSUNG Case Study
Driving Consumer Engagement through Strategic Branding & Design Driving Player Engagement through Strategic Design CLIENT: SAMSUNG | ROLE: Strategy and Design | Timeline: Oct"23 Feb"24
The Challenge
Samsung aimed to strengthen its brand image in a crowded and rapidly evolving tech market.
Needed to refresh visual identity and enhance UX/UI design across marketing and digital platforms.
Previous campaigns lacked consistent brand appeal, leading to fragmented customer perception.
Our Strategy
Creative Redesign: Developed a cohesive design system, including updated logos, color palettes, and typography.Designed assets for digital, print, and in-store experiences to ensure unified brand presence
User Experience Focus: Conducted user research to align design direction with target audience preferences. Created interactive prototypes and tested alternative layouts for product pages, resulting in more intuitive navigation.
Campaign Support: Produced branded graphics and motion assets for product launches and social campaigns. Advised on storytelling approaches to connect new designs with Samsung’s values of innovation and reliability
The Result
25% increase in digital engagement following campaign relaunch
Greater brand recall and improved customer sentiment on social media
Enhanced design system adopted across multiple Samsung divisions
Positive feedback from both end-users and internal stakeholders on visual clarity and experience
