Executive Memo | ONCOLD clothing
Strategy and brand setup for ONCOLD™, a Nepal-born streetwear brand expanding into Canada, delivered between Oct ’23 and Feb ’24.
The Challenge
Launch a new streetwear brand in a competitive and trend-driven market
Source high-quality, affordable garments to match ONCOLD™’s vision
Organize supplier meetings in Nepal and overseas to ensure a reliable supply chain
Build digital presence and brand buzz quickly
What We Did
Creative Design: Produced custom graphics, banners, and video assets for in-game events andv social campaigns
Market Study: Analyzed competitor strategies, identified content trends, and mapped player preferences in targeted regions
Social Media Consulting: Audited existing channels, built a content calendar, and launched interactive campaigns (challenges, polls, highlights)
Influencer Collaboration: Coordinated with gaming influencers to boost organic reach and user-generated content
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The Result
Instagram Growth:Gained 5,000+ followers and 26 posts in initial phase—strong engagement for a new regional brand.
Supplier Network:Established reliable garment pipeline with quality checks, insulating brand from common supply shocks.
Brand Impact:ONCOLD™ featured in multiple nightlife and culturalevents, quickly building street presence and recognition.
Customer Love: Early customer content and testimonials featured as Instagram highlights.
Scalable Model: Laid groundwork for expansion to international markets (ONCOLD™ Canada launch underway).
