Ponds Case study
Driving Brand Awareness & Sales for Hydra Miracle Gel. CLIENT: Ponds | ROLE: Strategy and Design | Tie: Oct"23 Feb"24
The Challenge
Ponds wanted to launch creative print advertising for a new product line.
Needed visually impactful newspaper ads and banners that would stand out in beauty and lifestyle publications.
The goal was to increase brand visibility and drive product enquiries through attractive design.
Our Strategy
Design Brief: Worked closely with Ponds’ team to understand the brand message and campaign objectives.
Newspaper Ad Creation: Designed eye-catching newspaper layouts to showcase product features and benefits. Focused on clean, elegant visual language matched to target audience (18-35, skincare enthusiasts).
Banner Design: Produced web and outdoor banners for retail and digital campaigns. Maintained brand consistency by using approved colors, fonts, and signature elements.
Visual Iterations: Provided several design concepts for client approval, refining layouts and graphics based on feedback. Optimized graphics for print quality and readability in different ad placements.
The Result
Improved response rate for print campaigns after launch
Stronger brand recognition, especially in featured publications
Client praised creative direction and attention to visual detail
New designs contributed to higher engagement in partner stores and online
