PUBG mobile Case Study
PUBG Mobile: Scaling Engagement & GrowthDriving Player Engagement through Strategic Design CLIENT: PUBG | ROLE: Strategy and Branding | Timeline: Oct"23 Feb"24
The Challenge
Highly competitive market with many similar gaming apps
Needed to strengthen branding and increase player engagement
Limited impact from previous marketing efforts on social channels
Our Strategy
Creative Design: Produced custom graphics, banners, and video assets for in-game events and social campaigns
Market Study: Analyzed competitor strategies, identified content trends, and mapped player preferences in targeted regions
Social Media Consulting: Audited existing channels, built a content calendar, and launched interactive campaigns (challenges, polls, highlights)
Influencer Collaboration: Coordinated with gaming influencers to boost organic reach and user-generated content
The Result
37% increase in player engagement on social platforms
Significant improvement in post interactions and community feedback
18% growth in Nepal user base within three months
Recognized by the regional community for creative in-game events
