Orderworkwear
Partnered with Orderwear UK to redesign their digital presence, streamline the B2B buying journey, and build a conversion‑focused ecommerce system for custom workwear and corporate uniforms.
The Challenge
Orderworkwear needed to simplify a very broad, custom B2B workwear offer (over 20,000 products, multiple print and embroidery options, small and large orders) into a clear, easy‑to‑understand online experience for different buyer types.
The previous ecommerce experience did not fully answer key questions about artwork, minimums, lead times, delivery, and nationwide coverage, causing hesitation and lower conversion from visitors to enquiries or orders.
Corporate and repeat customers lacked a streamlined digital journey for bulk quotes, managed contracts, and repeat orders, creating operational inefficiencies and extra manual communication for the internal team.
What we did
Redesigned the digital storefront: Created a structured, easy‑to‑navigate ecommerce site with clear product categories, corporate options, and prominent CTAs to guide users from browsing to order or enquiry.
Clarified value and trust signals: Reworked homepage and key page messaging to spotlight in‑house production, London‑made quality, fast delivery, premium print and embroidery, secure checkout, and support for both small and large contracts.
Provided web consulting on the customer journey: Aligned pages, FAQs, delivery information, and contact routes with real ordering and production workflows so bulk, repeat, and contract customers have a smoother path to placing and managing orders.
The Result
Higher quality enquiries and contracts: The new site now clearly communicates professionalism, reliability, and in‑house production, helping Orderworkwear attract more corporate and bulk‑order clients while streamlining customer orders.
Improved conversion and buyer confidence: Clear CTAs, benefit‑led messaging, and reassurance around fast delivery, secure checkout, and service options reduce friction and encourage more visitors to complete orders or request quotes.
More efficient online ordering journey: The structured catalog and dedicated bulk/corporate paths make it easier for customers to find the right products and submit orders, lowering support workload and speeding up the overall process.
